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If those figures are to materialize, a strong Labor Day performance is a necessity. There’s another reason for optimism as we welcome in another Labor Day: Our friends in the online world are doing their part to boost business. Online leader Casper caught our eye with this recent online offer: “We did the math: Leaving bed this Labor Day is out of the equation. Spend $1,000, save $100.” I don’t know how many people will actually confine themselves to bed all day on a holiday, but it’s good to have Casper and other online players urging consumers to think about buying a new mattress. (Side note: That Casper offer would be even more compelling if it included a $1 foundation, a free adjustable base, free pillows and no interest for five years. I wonder how long it will take Casper to catch on to those business builders?) Finally, we should be optimistic about Labor Day sales because the industry always fires its big promotional artillery for this critical holiday, and those barrages are bound to have some impact. They almost always do. So here’s the situation this Labor Day: We may or may not be in negative sales territory for the first half of the year, but forecasts envision a strong performance in the second half of the year. We know that there will be intense promotional activity designed to entice consumers to buy.
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